While at Google, Haensch focused on page speed. Page speed might not even be on some business owners’ radar screens, but the speed with which your website loads can have a huge impact on your conversions and sales.
Haensch draws a parallel between brick-and-mortar and online businesses: If the sliding door to your physical store were so slow to open that people gave up and turned around, you’d do something about it, right?
You need to think about page speed in the same way. A slow-loading page can be driving away potential customers before you can even show them information about your business.
On this episode, we discuss page speed in great detail, and Haensch also shares about his new business, Pathmonk, which uses the power of AI to target audiences with SmartCards that are designed to qualify and convert even more leads.
Questions I ask Lukas Haensch:
- How do we measure what our page speed is?
- What are some of the biggest culprits that slow sites down?
- Where do you find the right resource to help you fix these issues?
What you’ll learn if you give a listen:
- Why we need to care about page speed.
- The role that hosting plays in website load speed.
- When and where we should use AMP sites.
Key takeaways from the episode and more about Lukas Haensch:
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This episode of the Duct Tape Marketing Podcast is brought to you by Pixelz. Pixelz is the product image editing service powering e-commerce. Retouching is often a slow, expensive time-suck, but it doesn’t have to be that way.
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