On this episode of the Duct Tape Marketing Podcast, I visit with Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google.
Spalding has been a small business owner herself, having co-founded Seia Wine Cellars in 2001 and now brings that first-hand experience to Google, helping other entrepreneurs market their businesses effectively on the largest global search engine.
Spalding shares all of the ins and outs of advertising on what I affectionately refer to as “the Googleverse.” She encourages all business owners to take advantage of the Google for Small Business tool, which helps you create a marketing plan based on your individual needs, plus she shares insights about advertising trends and what’s next for certain essential Google advertising tools.
Questions I ask Kim Spalding:
- What are your favorite Google tools for small business that might be a little under the radar?
- Have you noticed any new and effective small business advertising trends?
- Will ads be incorporated into voice search in the future?
What you’ll learn if you give a listen:
- How to make your Google My Business profile come alive for prospects and customers.
- What we can expect from Local Service Ads in the future.
- How Google views agencies in building out dashboards and products for them.
Key takeaways from the episode and more about Kim Spalding:
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