Watchfire Signs partnered with Bmedia Group to deploy a 7,000-square-foot digital billboard in Guaynabo, Puerto Rico, just prior to the Centro Internacional de Mercadeo. The 56 by 119-foot display will reach 350,000 vehicles daily, according to a press release.
Watchfire Signs built the display using a linked cable design, which Bmedia Group can use to repurpose it into 12 separate digital bulletins. Bmedia Group operates 100 Watchfire digital billboards in Puerto Rico, according to a press release.
“Spectacular sized digital billboards are becoming very popular across North America, providing advertisers with exciting opportunities,” Darrin Friskney, vice president of Watchfire Signs, said in the release. “Bmedia Group is a major proponent of these large-scale projects. Prior to the Centro Internacional de Mercadeo billboard, bMedia Group teamed with Watchfire on another unique approximately 2,000 square foot unit built just outside the Minillas Tunnel. That unit features two viewing planes and a double 45-degree mitered corner.”
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