Minnesota is home to numerous nationally and internationally known brands, ranging from household consumer names like Target and Best Buy to giants like Cargill and United Healthcare. Given their broad focus, their home state isn’t a singular marketing focus for these big companies. But what about brands where the state brand plays a part of the company brand? What impact does that have on marketing?
That was the topic of a brand panel at the recent Minnesota Marketing Summit in Minneapolis.
Moderated by Nicole Shannon, Executive Director, Advertising for Star Tribune, the session opened up to a standing room only crowd. Panelists were on-hand from Minnesota brands including Explore Minnesota, Minnesota State, Sunrise Banks, Sun Country, Children’s Minnesota and the Minneapolis Downtown Council to discuss: What is the Minnesota brand and how does it relate to marketers and brands of companies operating here?
Takeaways from the panel about the relationship between “the Minnesota brand” and Minnesota brands included everything from customer targeting to balancing in-state and out of state advertising. Of course, there was also an emphasis on Minnesota pride. Here are six nuggets of “Minnewisdom” that could be useful for you whether you’re marketing in the “Bold North” or in your local state.
Leah Wong, Vice President of External Relations for the Minneapolis Downtown Council, talked about how their 60th anniversary served as an opportunity to evaluate the brand and value proposition. This resulted in a rebranded approach: “Your Downtown” as a place to participate in and also contribute to. The focus was to help people own their experiences downtown, helping the brand stay relevant and to help people feel empowered.
As I hinted to earlier, there was also a lot of Minnesota pride in this discussion, with observations like, “Minnesota is happiest state in the United States,” and the often cited claim that there are more theater seats in Minneapolis per capita than any U.S. city outside New York.
“Flyover country” is a challenging perception to get over and the Minnesota marketers recommended that we should be proud of the distinctions. Also, with the greater diversity of people living in Minnesota, brands are making more efforts to help people see themselves in the marketing Minnesota brands do.
And if you’re not one to embrace the cold of Minnesota, Kelsey Dodson-Smith had some advice: “If you don’t feel like embracing winter, Sun Country.”
Powered by WPeMatico
£3.97End Date: Monday Feb-5-2018 10:37:09 GMTBuy It Now for only: £3.97Buy It Now | Add to watch list Powered by WPeMatico The post WITCHES, WITCHCRAFT, OCCULTISM, DEMONOLOGY. 127 RARE BOOKS as PDF’s on DATA DISC appeared first on Guaripete. […]
$20.21End Date: Thursday Feb-15-2018 9:47:25 PSTBuy It Now for only: $20.21Buy It Now | Add to watch list Powered by WPeMatico The post NEW – Lo Esencial De Jose Jose CD 3 CDs + 1 DVD 22 video appeared first on Guaripete. […]
$11.69End Date: Tuesday Feb-13-2018 11:35:51 PSTBuy It Now for only: $11.69Buy It Now | Add to watch list Powered by WPeMatico The post NEW -*DELUXE* Dua CD Lipa 17 Tracks (190295938475) – BRAND NEW ! appeared first on Guaripete. […]
$19.69End Date: Wednesday Feb-14-2018 11:37:01 PSTBuy It Now for only: $19.69Buy It Now | Add to watch list Powered by WPeMatico The post Whitesnake – Purple Tour (live) [New CD] With Blu-Ray appeared first on Guaripete. […]
$5.95End Date: Friday Feb-2-2018 10:53:25 PSTBuy It Now for only: $5.95Buy It Now | Add to watch list Powered by WPeMatico The post Ultrasonic Indoor Electronic Repeller Pest Control for Home Rodent Insect Bait appeared first on Guaripete. […]
$37.99End Date: Thursday Feb-8-2018 17:10:15 PSTBuy It Now for only: $37.99Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Windows 7 home premium 64 Bit Full Version & Upgrade New appeared first on Guaripete. […]
25,58 EURFecha de finalización: viernes feb-2-2018 5:15:06 CETCómpralo ya por sólo: 25,58 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post Set de Coctelería de 5 piezas, coctelera de 21,5 cm de altura, de acero inoxida appeared first on Guaripete. […]
1,00 EUR (1 Puja)Fecha de finalización: martes ene-16-2018 22:52:43 CETPujar ahora | Añadir a lista de seguimiento Powered by WPeMatico The post Lote de 3 libros antiguos sobre creación de Canarios. appeared first on Guaripete. […]
$8.99End Date: Sunday Feb-11-2018 15:43:26 PSTBuy It Now for only: $8.99Buy It Now | Add to watch list Powered by WPeMatico The post Fast Eddie Clarke – It Aint Over Till Its Over – New Sealed CD -Motorhead -Lemmy appeared first on Guaripete. […]