Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 17
It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs. They begin with a quote from some of the great authors of the mid-19th Century, which I then place in a modern context for today’s entrepreneurs and business owners.
The excerpt below is from the October 17 entry.
Today’s Reading: Creating History
“The student of history is like a person going into a warehouse to buy cloths or carpets. They fancy they have a new article. If they go to the factory, they shall find that their new stuff still repeats the scrolls and rosettes which are found on the interior walls of the pyramids of Thebes.”
Ralph Waldo Emerson – “Uses of Great Men” The Oxford Book of American Essays, ed. Brander Matthews (1914)
Spanish-born philosopher George Santayana popularized the adage, “Those who cannot remember the past are condemned to repeat it.” In a 1948 speech to the House of Commons, Winston Churchill paraphrased the quote slightly when he said, “Those who fail to learn from history are condemned to repeat it.”
Both meant this as a warning to those who did not study the failings of past as a guide to the future.
What if you saw your entrepreneurial journey it in a much different light? What if by recognizing that your “new stuff still repeats” you created your own history?
Starting today, could you look at content creation and journaling in the way that a documentarian might? Could you start to document every aspect of your journey as a way to learn from yourself, learn from your mistakes, your triumphs, your daily observations of the mundane as well as the thrilling?
You have much to teach yourself by stopping and taking note, and there’s a very practical element from a brand standpoint. Sharing your journey and using your documenting practice is one of the strongest ways to connect with your audience and invite them to join you on your journey.
Challenge Question: What’s the hardest part about being an entrepreneur? (That might make a great blog post.)
Want to learn more about The Self-Reliant Entrepreneur? Click here.
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Ahrefs.
Whether you work for a big brand, run your own small business, or do freelance work—it doesn’t matter—getting traffic to your website is hard. Ahrefs is the all-in-one SEO toolset that makes it easy.
Ahrefs’ tools show you how your competitors are getting traffic from Google and why. You can see the pages and content that send them the most search traffic, find out the exact keywords they’re ranking for and which backlinks are helping them rank. From there, you can replicate or improve on their strategies.
They have a 7-day trial for only $7; head over to ahrefs.com to sign up.
Order your copy of
The Self-Reliant Entrepreneur
by John Jantsch
“A book that deserves a spot in every entrepreneur’s morning routine.”
—Ryan Holiday, #1 Bestselling Author of The Daily Stoic and The Obstacle is the Way
Powered by WPeMatico