Like so many others in marketing, one of the first books I read was Influence. Today this is required reading for anyone trying to persuade through writing, messaging, speaking – pretty much any form of communication. The principles outlined in this book have stood the test of time.
So, it’s a pretty darn big deal when the author of said book, Dr. Robert Cialdini decides it is time to add to the conversion slightly 30 years later.
I asked him why it took so long to write his second book and his answer is testament to just how important his first work is. He said, “I didn’t want to plant a bunch of shrubs around a great tree, I wanted to wait until I had another tree.”
My guest for this week’s episode of the Duct Tape Marketing Podcast is Dr. Robert Cialdini, author of the legendary NY Times Bestseller book, Influence (which sold over 3 million copies and has been published in over 30 languages.) He is also the founder of Influence at Work and author to a new book called Pre-Suasion: A Revolutionary Way to Influence and Persuade. Robert and I talk about the science behind communication and how the message before the message is key.
Dr. Robert Cialdini, frequently regarded as the “Godfather of Influence,” knows all about persuasion, compliance, and negotiation. His books are the result of decades of peer-reviewed research on why people comply with requests.
Powered by WPeMatico
£4.95End Date: Wednesday Oct-25-2017 18:55:55 BSTBuy It Now for only: £4.95Buy It Now | Add to watch list Powered by WPeMatico The post NAPOLEON BONAPARTE – 280 RARE BOOKS 2 DVDs – FRANCE WAR WATERLOO BRITAIN HISTORY appeared first on Guaripete. […]
15,99 EURFecha de finalización: sábado nov-18-2017 11:09:31 CETCómpralo ya por sólo: 15,99 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post LANA DEL REY LUST FOR LIFE CASSETTE RED SEALED 2017 appeared first on Guaripete. […]
£6.99End Date: Tuesday Oct-24-2017 12:32:39 BSTBuy It Now for only: £6.99Buy It Now | Add to watch list Powered by WPeMatico The post Genuine Microsoft office 2016 Professional Plus Full Version key windows 7/8/10 appeared first on Guaripete. […]
£4.99End Date: Wednesday Nov-1-2017 13:02:33 GMTBuy It Now for only: £4.99Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Office 2016 Pro Professional Plus Original Full Version 1 PC 32/64 Bit appeared first on Guaripete. […]
£6.99End Date: Wednesday Nov-15-2017 21:36:57 GMTBuy It Now for only: £6.99Buy It Now | Add to watch list Powered by WPeMatico The post GENUINE WINDOWS 10 PRO PROFESSIONAL ORIGINAL PRODUCT LICENCE KEY 32/64 BIT appeared first on Guaripete. […]
AU $14.95End Date: Wednesday Nov-15-2017 7:57:07 ESTBuy It Now for only: AU $14.95Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Windows 10 Pro 32/64 bit Lifetime Product Key Win 10 appeared first on Guaripete. […]
$32.99End Date: Wednesday Nov-8-2017 10:35:15 PSTBuy It Now for only: $32.99Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Windows 7 PROFESSIONAL SP1 32Bit OEM FULL VERSION &Laptop appeared first on Guaripete. […]
EUR 119,99Angebotsende: Sonntag Nov-12-2017 12:57:58 CETSofort-Kaufen für nur: EUR 119,99Sofort-Kaufen | Zur Liste der beobachteten Artikel hinzufügen Powered by WPeMatico The post MEDION MD 15803 Weinkühlschrank 46 Liter 16 Flaschen Touch Bedienung LED Display appeared first on Guaripete. […]
154,99 EURDate de fin: samedi oct.-21-2017 1:18:05 CESTAchat immédiat pour seulement: 154,99 EURAchat immédiat | Ajouter à vos Affaires à suivre Powered by WPeMatico The post CAVE A VIN 18 BOUTEILLES KLARSTEIN REFRIGERATEUR 52L PORTE VERRE ECRAN TACTILE appeared first on Guaripete. […]