The holy grail to marketing that every business and personal brand should be leveraging daily is underpriced attention. A lot of Gary’s success is predicated on the fact that he has been able to find the largest audiences for the lowest costs. The great news for everybody today is that the attention is right now is on social media, where the cost to garner attention is nothing. Organic reach on social media platforms like TikTok and Linkedin is so high right now that you can post a video without any followers and potentially end up having thousands of people see it. This is why Gary is so bullish on small businesses and personal brands getting active on social media because the barrier to entry is so low and the potential gains are incredibly high. It’s not like 20 years ago where you needed to pay thousands of dollars to get a radio or television ad. If you consistently post and provide value on social media, you will build the same audience you would build by paying for ad space on TV and radio… So get to it!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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