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The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes

From the Russian ad debacle to the Cambridge Analytica scandal to suffering a major stock price blow just a few short weeks ago, Facebook has been making less-than-stellar headlines the past few months. Users are concerned about their privacy and how their data is being used—and brands and marketers are wondering whether the platform will […]

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5 Steps to Small Business Search Engine Optimization

The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for the steps necessary for small business SEO. If you’re looking for a highly technical post on search engine optimization (SEO), this is not the content for you, and honestly, […]

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How to Use Advertising as a Lead Generation Tool

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at […]

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I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, […]

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Uber comienza a utilizar machine learning para determinar si viajamos por placer o trabajo

Para nadie es un secreto la importancia de Uber en nuestras vidas, personalmente no salgo de casa sin antes solicitar un coche puesto que ofrece muchas ventajas. Y para la contratarte es una interesante fuente de ingresos, así las cosas la compañía desarrolladora siempre trabaja en mejorar la experiencia de los usuarios. Desde que se […]

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Facebook adquiere Vidpresso y apuesta fuerte al contenido multimedia

Facebook adquirió la startup Vidpresso. Esta nueva adquisición del gigante de las redes sociales hará que sea mucho más fácil añadir efectos interactivos a los videos. Vidpresso permite mostrar en la pantalla encuestas, comentarios y otros elementos de Facebook, Twitter, Periscope, entre otras redes sociales. Los empleados de Vidpresso aparentemente se unirán a las oficinas […]

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Ranking the 6 Most Accurate Keyword Research Tools

In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this […]

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CMWorld Interview: Eli Schwartz on Curiosity & SEO Around the Globe

Should marketers ignore international and inter-linguistic considerations when it comes to their SEO strategies? Survey says: BZZZRRRT In a way, optimizing for search is like participating in the game show Family Feud. To align with searcher behavior and intent, marketers must make educated guesses, and ultimately it is the people who will dictate whether we’re […]

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How to Win Some Local Customers Back from Amazon this Holiday Season

Your local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don’t assume it’s a game you can’t at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. […]

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Weekend Favs August 11

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico

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