In recent years headlines like ‘Men twice as likely to be CMOs than women’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover. Some might argue that women in CMO roles […]

2019 was another great year on the Duct Tape Marketing Podcast. I chatted with some incredible guests, I did some solo shows where I could share a bit about the Duct Tape Marketing philosophy, and I got to share excerpts from my latest book, The Self-Reliant Entrepreneur, which was released in […]

Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into […]

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Como lo adelantó AdAge, el pasado viernes Spotify confirmó que “pausará” la publicidad política a principios de 2020 argumentando que no posee los recursos o la tecnología necesaria para examinar adecuadamente dichos anuncios. “En este momento no contamos con el nivel de robutez suficiente en nuestros procesos, sistemas y herramientas […]