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Break Free of Boring B2B with Interactive Influencer Content

Break Free of Boring B2B with Interactive Influencer Content

B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. So what’s the solution for marketers that want to break free of boring B2B marketing? Since 81% of marketers agree that interactive […]

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Build a Search Intent Dashboard to Unlock Better Opportunities

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you […]

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Detecting Link Manipulation and Spam with Domain Authority

Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was […]

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Weekend Favs February 16

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico

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Pictionary abandona el papel por los dispositivos digitales

No es fácil ser un fabricante tradicional de juegos de mesa en estos días digitales, aunque algunas compañías han tomado medidas bastante audaces para cerrar la brecha entre la mesa y los juegos basados en píxeles. Es el caso de Pictionary que ahora lanza Pictionary Air, una versión adaptada al teléfono móvil, tablet y pantalla […]

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Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Do Agencies Practice the Content Marketing They Preach? [New Research]Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute [embedded content] LinkedIn debuts LinkedIn Live, […]

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4 Ways to Improve Your Data Hygiene – Whiteboard Friday

We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to […]

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Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing

Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve […]

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Why Your Site Must Switch to HTTPS (And How to Do It)

Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]

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A Guide to Setting Up Your Very Own Search Intent Projects

This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already […]

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