Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a […]

4 Questions to Drive More Productive Marketing Meetings

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor. […]

24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an […]

Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad […]

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B […]