Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time and money while also enhancing business strategies.
By commanding a system to do multiple functions at the same time, marketers are able to maximize their tasks, increasing one’s productivity and work efficiency. However, when done the wrong way, social media automation can cost you more than what you have gained. If an automated platform, for example, sends pre-made responses to the wrong customers, it may be seen as an act of insincerity and neglect, which can damage a brand’s good reputation.
The contribution of social media automation is essential for business. Personalized responses, targeted messaging, and/or being first in the lead are beneficial offers that can make a difference in business processes. But marketers should be cautious. Just because social media automation guarantees convenience and sales conversions, it doesn’t mean that one should automate their entire marketing system. Inappropriate responses, accidental spamming, and responding to customers with their pet peeves can lead to a quick online backslash.
It doesn’t have to be this way, especially if you can take control. What should you do to avoid such mishaps? Learn how social media automation works and when it’s ideal to use.
Social media automation apps make daily work processes relatively easier and faster. What marketers usually do in an hour or two can be accomplished in just a few minutes. Compared to manual operation, such applications are more cost-effective; some doesn’t even need close supervision. Marketers, even the most dedicated ones, can sleep while their apps work for them over time.
Here are a few social media automation apps that can help you out:
Buffer – queues social media updates and instantly posts them anytime you want
Mention – collects all social media posts and website sources that mentioned your brand online
Feedly and Scoop.it – suggest relevant content, which you can share or get inspiration from
These applications can communicate through systems—without manual operation but useless time—making them necessary for a business and its various departments.
We know that unlike humans, social media automation apps are not capable of formulating genuine responses. They only answer according to what have been programmed, resulting in responses that do not and cannot suit every customer inquiry. Arguably, this is a problem often overlooked by businesses.
Leaving customer satisfaction to auto-response systems may only upset consumers. With today’s demands and swift innovation, customers tend to dislike canned responses, especially those that delay real reports and/or solutions.
Marketers should avoid this. There is nothing better than providing a personal response that will make customers feel regarded and special. Responding to your customers with their pet peeves is the last thing you would want; you’re only lucky if they’re sport enough to make jokes out of them.
There are specific solutions that cater differently to different social media issues. There are times when it’s okay to automate your posts and responses, and there are also times that it’s not. When choosing between manual and automated, think about each feature’s capabilities, limitations, and most of all, the satisfaction it can provide to customers. Let’s break it more specifically below.
Automated You Say? If you wish to provide a more genuine response to customers—answers that specifically cater to their needs and your company’s branding—then automation is not for you. Remember that social media automation apps can only generate the same answer—those you have provided for its system. By sending templated responses that do not suit their queries, you put them in a common place, which can make them feel insignificant.
Keep automation apps away from comments and messaging sections. Don’t let bots do all the talking. Any form of speech should be provided by a representative who knows the company well.
Doing It Manually. Here comes the positive side of this feature. Social media automation is great when assisting tasks such as looking for content suggestions, auto-publishing and searching for brand mentions. It plays a huge part in a company’s productivity by reducing the time and energy that a marketer pours into work. Keep in mind that social media automation apps should enhance your productivity not judge and understand customer reactions. Let them click buttons, let them bring you options, and let them show you what has been discovered—but never let them answer what they cannot.
Social media automation maximizes three major aspects of productivity: energy, time, and resources. Posting and monitoring have never been easier until social media automation came into being. There are many functions social media automation provides, but not all of them are right for your business. Know what applications to use—and how you can use them properly—for your business. You’ll see your marketing efforts skyrocket in no time.
Rick Enrico is the CEO and Founder of SlideGenius, a presentation design agency from San Diego, California. He regularly publishes expert presentation tips on the SlideGenius Blog. You can connect with him on LinkedIn and Twitter.
Powered by WPeMatico
EUR 48,00Angebotsende: Sonntag Okt-22-2017 12:44:34 CESTSofort-Kaufen für nur: EUR 48,00Sofort-Kaufen | Zur Liste der beobachteten Artikel hinzufügen Powered by WPeMatico The post TOP DESIGN WEIN – KÜHLSCHRANK UTANO, Glasrahmentüre appeared first on Guaripete. […]
322,00 EURFecha de finalización: jueves oct-19-2017 7:43:31 CESTCómpralo ya por sólo: 322,00 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post 5875 – PRENSA MANUAL ELABORACION DE VINO CUERPO DE MADERA 35X40 cm. 50 Kg. PR-35 appeared first on Guaripete. […]
$6.29End Date: Friday Nov-10-2017 9:14:56 PSTBuy It Now for only: $6.29Buy It Now | Add to watch list Powered by WPeMatico The post Wine Yeast Red Star Premier Classique Formerly Montrachet For Wine Making x10 appeared first on Guaripete. […]
Mr. Coffee BVMC-ECMP1000-RB Cafe Barista Espresso Maker Machine, Stainless Steel by Mr. Coffee (1763) Buy new: $199.99 $132.99 69 used & new from $106.39 (Visit the Best Sellers in Espresso Machine & Coffeemaker Combos list [...] The post #1: Mr. Coffee BVMC-ECMP1000-RB Cafe Barista Espresso Maker Machine, Stainless Steel appeared first on Guaripete. […]
Quik Chair Heavy Duty Folding Camp Chair – Grey by Quik Shade (1644) Buy new: $12.91 – $64.98 (Visit the Best Sellers in Patio, Lawn & Garden list for authoritative information on this product’s current [...] The post #1: Quik Chair Heavy Duty Folding Camp Chair – Grey appeared first on Guaripete. […]
EUR 550,00Angebotsende: Montag Nov-6-2017 16:04:22 CETSofort-Kaufen für nur: EUR 550,00Sofort-Kaufen | Zur Liste der beobachteten Artikel hinzufügen Powered by WPeMatico The post !B-WARE! CASO WineMaster180 Weinkühlschrank, Weintemperierschrank 180 Flaschen appeared first on Guaripete. […]
EUR 129,90Angebotsende: Freitag Okt-27-2017 15:22:30 CESTSofort-Kaufen für nur: EUR 129,90Sofort-Kaufen | Zur Liste der beobachteten Artikel hinzufügen Powered by WPeMatico The post Weinkühlschrank Weinkühler Weinschrank Weinklimaschrank Mini Kühlschrank Minibar; EEK C appeared first on Guaripete. […]
11,23 EURFecha de finalización: lunes oct-23-2017 15:05:38 CESTCómpralo ya por sólo: 11,23 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post George Michael – Listen Without Prejudice / MTV Unplugged appeared first on Guaripete. […]
$6.95End Date: Sunday Nov-12-2017 17:49:16 PSTBuy It Now for only: $6.95Buy It Now | Add to watch list Powered by WPeMatico The post Puppy Pet Dog Clothes Hoodie Winter Sweatshirt Shirt Pet Coat Jacket S-9XL appeared first on Guaripete. […]