Overcoming Objections in Sales

Marketing Podcast with Jeb Blount
Podcast Transcript

Jeb Blount headshot

On today’s episode of the Duct Tape Marketing Podcast is Jeb Blount, author of 10 books on sales, leadership, and customer experience.

He is also a sought-after speaker, who delivers hundreds of keynote speeches, trainings, and workshops each year around the globe. Blount also advises leaders through his training programs, Sales Gravy and Innovate Knowledge.

Blount and I sit down to talk about his latest book, Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No. He shares what he’s learned over the years about the art of sales and getting from a no to a yes in sales discussions.

Questions I ask Jeb Blount:

  • Why write a book focused solely on the topic of objections?
  • What are red herring, micro-commitment, and buying-commitment objections?
  • How do you develop the habit of asking questions before jumping into your sales pitch?

What you’ll learn if you give a listen:

  • Why the feeling of rejection is more biological than psychological, and what you can do to overcome it.
  • How to create a moment to think so that you can get past the objection with rationality.
  • Why breaking through the initial resistance can change the whole sales conversation.

Key takeaways from the episode and more about Jeb Blount:

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