Make Pinterest Your Marketing Secret Weapon

Marketing Podcast with Alisa Meredith
Podcast Transcript

alisa meredith headshotOn the Duct Tape Marketing Podcast today, I visit with visual marketing expert and self-proclaimed “Pinterest nerd,” Alisa Meredith.

Meredith is a social media consultant and the content marketing manager at Tailwind, an Instagram and Pinterest scheduling tool.

Less than a third of marketers are on Pinterest, but Meredith is a huge fan of the platform, and she knows how to get the most out of it for your small business.

In this episode, we talk all things Pinterest: what it is, how it works, what kind of posts are most successful, and what small business owners can and should be doing on the platform to drive conversions and sales.

Questions I ask Alisa Meredith:

  • How would you describe the state of social media today, and how has it changed over the last decade?
  • Where does social media fit into small business marketing?
  • How do I start thinking about Pinterest in the context of marketing my business?

What you’ll learn if you give a listen:

  • Why Meredith considers Pinterest to be more of a search engine than a social network.
  • Why Pinterest and Instagram, although both visually-based, are polar opposites.
  • How Pinterest can help you meet your business objectives.

Key takeaways from the episode and more about Alisa Meredith:

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