Our guest on today’s podcast is Melissa Agnes, an expert on crisis management and brand reputation and protection. As an advisor, she has worked with companies and organizations across industries like healthcare, finance, technology, and the non-profit world including NATO, Merck, Hilton, the YMCA, and the City of Los Angeles.
She is also a speaker, podcast host, and author of the book Crisis Ready: Building an Invincible Brand in an Uncertain World.
Today on the podcast, Agnes and I discuss how to identify and prepare for brand crises, and how the process of crisis preparation can help you to identify new opportunities for your business.
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