We’re on Module two, lesson one. And this lesson is all about behind the scenes. Now this module will be focused on marketing and growth. And the key to that is understanding Instagram’s algorithm. See, once you understand the algorithm and you see what’s happening, it’s much, much, much easier to figure out how to get more followers, more likes, more comments, more engagement, and maybe your profile grow virally.
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Now if you want to make the algorithm work for you, you need a post multiple times a day, and consistency really make Instagram love you, because if you keep posting consistently, people have to keep coming back to the app to check out your content, which again, makes them more advertising dollars.
You also want to utilize all the features that Instagram has to offer, from comments, to working with influencers, to direct messaging. All these things help people engage and stay on their platform as well.
And the real formula is content feed plus us your IG Story plus highlights plus going live plus IGTV plus direct messages and comment engagement. If you combine all of that, which is the main core features of Instagram, that’s when you’re going to do really well, even if you also start using reels too.
In addition to that, as I mentioned, you need to post content consistently. You want to remix, reuse, repost your top performing content. You don’t want to do it word for word, but you can adjust it, spin it. And if you also find that there’s other pieces of content that are performing well on your other social profiles, you want to consider testing those on Instagram as well.
You also need to keep a close eye on your analytics to see what’s working and what’s not. And when you get stuff that’s working, people start engaging with you. You want to engage back, because when you engage back, it’s going to keep getting people to come back, comment, like, share.
So now let’s break down how to start marketing on Instagram. First off, the blue tick verification. I have one, I don’t notice one bit of a difference from when I didn’t have one to when I have one. It’s not a big deal, it does build trust.
Now with likes and comments, I want you to go on other people’s profiles who are similar, and you can do this by searching for hashtags. And I want you to like their photos and videos that you like, if you don’t like them, don’t like them. And I want you to start commenting and engaging with their audience as well as them.
I also want you to post several times, some influencers post six to seven times a day.
Also consider doing collabs with other influencers.
When you post images, videos, or any type of content, I want you to use the correct hashtags.
You also want to come up with an interactive branded hashtag, share your locations if you’re traveling all about. And you can use tools like Ubersuggest to type in keywords, it’ll show you what’s popular, to give you idea if a hashtag is great or bad or worth it or not worth it at all.
You also want to try to get featured on big accounts.
Instagram stories do extremely well. Try to post personal ones. Influencer marketing works.
Now, when you’re writing for Instagram, you need to do a few things. One, you need to make your caption very relevant.
Now, your workflow that I want you to use for organic growth is a few things. Blue tick verification, optional, doesn’t provide the biggest lift. Like, comment on accounts similar to your own. We discussed that. Posting frequency. Leverage collabs with influencers, use a variety of relevant hashtags. Do your keyword research. Get featured on big accounts. Type content that has traction, so like look at the types of content that have traction and use more of them. And then of course do the SEO stuff as well.
So that’s it. I want you to start using these marketing strategies to promote your content on Instagram and you’ll start getting more followers.
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