In this episode of the GaryVee Audio Experience Gary sits with the winner from his community text challenge, Theresa Fitzpatrick Stover, to talk about her business and how to scale it using social media. The best piece of advice Gary had for them and all small businesses are to create as much contextual content as possible to as many different audiences they are capable of reaching. When you try to make one piece of content appeal to everybody, it ends up being too bland and appealing to nobody. The more specific and contextual you can make your content to a specific audience, the better that audience will associate with your brand.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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