Inbound, inbound, inbound – that’s marketing rally cry for that last few years. But a funny thing happened on the way to all this inbound marketing activity – outbound marketing – done right, has never been more effective.
In fact, great outbound marketing can draw even greater interest to the assets and content that inbound marketers are so fond of building.
I wrote this post about this almost four years ago – Why Outbound Marketing Has Never Been More Effective – and it’s still valid.
My guest for this week’s episode of the Duct Tape Marketing Podcast is Marylou Tyler, founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group. She’s also the author of Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline, as well as Predictable Revenue. She and I discuss how selling and prospecting are two different things and why small businesses need to master each of them to succeed.
Tyler specializes in optimizing top-of-funnel sales processes and implementing predictable new sales opportunity models. Her approach walks clients through a 7-point outreach process/framework that is part behavioral, part predictive, and part creative (persuasive storytelling).
Like this show? Click on over and give us a review on iTunes, please!
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Because we could all use more organization in our email life, we worked out a great deal for our listeners. Visit https://www.sanebox.com/ducttape today and they’ll throw in an extra $25 credit on top of the two-week free trial. You don’t have to enter your credit card information unless you decide to buy, so there’s really nothing to lose. Check it out today and let me know if you love the BlackHole and reaching inbox zero as much as I do.
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