You have a listing in your GMB dashboard that you no longer wish to control.
No worries: The last step does NOT delete your Google account or the listing, itself. It simply un-verifies it so that you are no longer controlling it. The listing will still exist and someone else can take control of it.
You need to take control of an unwanted listing. You can tell it’s not verified, because it’s marked “claim this business” in Google Maps or “own this business?” in the knowledge panel.
Once you’ve verified the listing, you can take next steps to manage it if it’s problematic.
You need to take control of an unwanted listing, but someone else has verified it. You can tell it’s verified, because it lacks the attributes of “claim this business” in Google Maps or “own this business?” in the knowledge panel.
There are some anecdotal accounts of owners being able to prove to Google their rights to control a listing based on their control of an email address that matches the website domain, but no guarantees. You may need to seek legal counsel to mediate resolution with a third party who refuses to relinquish control of the listing.
Your business serves customers at your location (think a retail shop, restaurant, law practice). You find more than one listing representing the business, either at its present location, at an incorrect location, or at a previous location.
If reviews have become associated with a business address that contains an error, you can try to request that the reviews be transferred PRIOR to designating that the business “never existed” in Google Maps.
Your business serves customers at their locations (think a plumber, landscaper, or cleaning service). You find more than one listing representing the business.
Remember that Google’s guidelines require that you keep addresses for SAB listings hidden.
The business has multiple partners (think a legal firm or medical office). You discover multiple listings for a specific partner, or for partners who no longer work there, or for partner who are deceased.
In the second scenario, Google can only mark a past partner’s listing as moved if the listing is unverified. If the listing is verified, it would be ideal if the old partner would unverify it for you, but, if they are unwilling to do so, at least try to persuade them to update the listing with the details of their new location as a last resort. Unfortunately, this second option is far from ideal.
On a separate note, if the unwanted listing pertains to a solo-practitioner business (there’s a listing for both the company and for a single practitioner who operates the company), you can contact Google to ask that they merge the two listings in an effort to combine the ranking power of the two listings, if desired.
Your company is moving to a new location. You want to avoid having the listing marked as “permanently closed,” sending a wrong signal to consumers that you’ve gone out of business.
Be sure to use your social platforms to advertise your move.
Be sure to be on the lookout for any new duplicate listings that may arise as a result of a move. Again, Moz Local will be helpful for this.
Google will generally automatically move your reviews from your old location to your new one, but read this to understand exceptions.
A listing of yours has ended up marked as “permanently closed,” signaling to consumers that you may have gone out of business. Permanently closed listings are also believed to negatively impact the rankings of your open business.
The “permanently closed” label can also appear on listings for practitioners who have left the business. See the section of this chart labeled “Manage an Unwanted Listing for a Multi-Practitioner Business.”
Many nuances to this scenario may dictate specific steps. If the merger/acquisition includes all of the previous physical locations remaining open to the public under the new name, just edit the details of the existing GMB listings to display that new name. But, if the locations that have been acquired close down, move onto the next steps.
Mergers and acquisitions are complex and you may want to hire a consultant to help you manage this major business event digitally. You may also find the workload significantly lightened by using a product like Moz Local to manage the overhaul of core citations for all the businesses involved in the event.
You realize a competitor or other business is violating Google’s guidelines, as in the case of creating listings at fake locations. You want to clean up the results to improve their relevance to the local community.
Google doesn’t always act on spam. If you follow the outlined steps and don’t get anywhere with them, you may want to post the spam example in the GMB forum in hopes that a Top Contributor there might escalate the issue.
Unfortunately, spam is very common. Don’t be surprised if a spammer who gets caught comes right back on and continues to spam.
Your company is embarrassed by the negative reviews that are attached to its GMB listing. You wish you could just make the whole thing disappear.
Short of completely rebranding and moving your business to a new location, your business must be prepared to manage negative reviews. Unless consumers are citing illegal behaviors (in which case, you need legal counsel rather than marketing), negative reviews should be viewed as a FREE blueprint for fixing the issues that customers are citing.
Bear in mind that many unhappy customers won’t take the time to complain. They’ll just go away in silence and never return to your business again. When a customer takes the time to voice a complaint, seize this as a golden opportunity to win him back and to improve your business for all future customers.
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