Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to.
If you own or do marketing for a business, having the answers to those types of questions can drastically help to improve your presence online, and to get these answers, you need to conduct a comprehensive total online presence audit, and if you don’t have the time, hire somebody to do it for you.
Create a detailed report that shows you the highest priority issues for your business that you need to work on in order to boost your rankings and get found easier online.
Now, audits may vary depending on your business and industry, but generally, I recommend including the following areas within your report:
Once you conduct the audit, you’ll have a much better understanding of what efforts you need to focus on. From there, you can create a clear roadmap for yourself of top priority items moving forward.
This process may be intimidating to some, so to help get you on the right track, I’ve included what I look for in the audits I develop for clients, as well as some helpful tools I use to get to my conclusions.
When it comes to SEO, on-page ranking factors simply can’t be ignored. While conducting your audit:
If you’re primarily after local clients, make note of the following important local elements. If something is particularly bad or absent you might want to make it a priority.
Scan the homepage and main pages of your website and make note of any absence of the elements below. It’s not important that all exist, but most should.
By using the tools mentioned below, you can get a good understanding of your backlink profile. These elements relate to off-page SEO ranking factors and will help you see where you lie on the digital landscape.
This section may not be as robust as other sections in this post, but it is just as important as the other areas of the audit, if not more so. It is so important to have a good understanding of what your top competitors are up to so that you can see how you compare, as well as identify areas you may be able to do better than they are.
Over the past decade, social media has become an important part of a business’s total online presence. Keep in mind, you don’t need to be on every social platform “just because.” You just need to be where your target audience hangs out online. In the audit, have answers to:
Managing your reputation online has never been more important. Be sure to develop a good understanding of the answers to the questions below:
Okay – now that you know everything that goes into this you might just conclude that you would like us to do the online audit for you – Get your Total Online Presence Audit
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