Our Webmaster SEO work is based on Google Webmaster guidelines, and you can take a look inside Google, about their professionals impressions of what Google service represent, as the main Internet Search Engine in the world.
How Google Works. Google's search engine is a powerful tool. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
A webmaster is someone who creates and manages the content and organization of a website, manages the computer server and technical programming aspects of a website or does both. Companies advertising for a webmaster vary in their use of the term.
Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. For example, if your site contains event listings you can use Data Highlighter to tag data (name, location, date, and so on) for the events on your site.