Today on the Duct Tape Marketing Podcast, I visit with marketer, cartoonist, and author, Stu Heinecke.
He is a cartoonist for the Wall Street Journal and a founder of Cartoonists.org, a collective of well-respected cartoonists who donate their work to benefit charities.
On the marketing side, Heinecke has written several books centered around the idea of contact marketing. His first, called How to Get a Meeting with Anyone, and his latest, Get the Meeting! led the American Marketing Association to name him “the father of contact marketing.” He also offers marketing training and consulting services to businesses around the world.
On this episode, Heinecke shares more about contact marketing: what it is, why it works, and what you can do to create your own contact marketing strategy.
Questions I ask Stu Heinecki:
- What is contact marketing?
- Can a great contact marketing campaign generate a response rate above 100 percent?
- What is a pocket campaign?
What you’ll learn if you give a listen:
- What tactics are at the core of any contact marketing approach.
- What role remarketing can play in a contact marketing campaign.
- See several real-life contact marketing examples to hopefully inspire you to create your own approach.
Key takeaways from the episode and more about Stu Heinecki:
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