More link data. Fresher link data. Faster link data.
Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.
We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.
We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it launched in 2008, it’s worked long and hard to bring link data to the masses. It deserves the honor of a graceful retirement.
OSE represents our past; the new Link Explorer is our fast, innovative, ambitious future.
Here are some of my favorite things about the Link Explorer beta:
All this, and we’re only in beta.
Here’s a deeper dive into my favorites:
We’re committed to data quality. Here are some ways that shows up in the Moz tools:
The new Link Explorer index extends this commitment to data quality. OSE wasn’t cutting it and we’re thrilled to unleash this new tech.
Link Explorer is over 20x larger and 30x fresher than our legacy link index. Bonus points: the underlying technology is very cost-efficient, making it much less expensive for us to scale over time. This frees up resources to focus on feature delivery. BOOM!
One of my top pet peeves is waiting. I feel physical pain while waiting in lines and for apps to load. I can’t stand growing old waiting for a page to load (amirite?).
The new Link Explorer app is delightfully, impossibly fast. It’s like magic. That’s how link research should be. Magical.
If you’re a visual person, this report gives you an immediate idea of how your link building efforts are going. A spike you weren’t expecting could be a sign of spam network monkey business. Deep-dive effortlessly on the links you lost and gained so you can spend your valuable time doing thoughtful, human outreach.
Folks, this is a big one. Throw out (at least one of… ha. ha.) those unwieldy spreadsheets and get on board with Link Tracking Lists, because these are the future. Have you been chasing a link from a particular site? Wondering if your outreach emails have borne fruit yet? Want to know if you’ve successfully placed a link, and how you’re linking? Link Tracking Lists cut out a huge time-suck when it comes to checking back on which of your target sites have actually linked back to you.
We’re sharing this now for a few reasons:
Today’s release of our new Link Explorer technology is a revolution in Moz tools, not an evolution. We’ve made a major leap forward in our link index technology that delivers a ton of immediate value to Moz customers and the broader Moz Community.
Even though there are impactful improvements around the corner, this ambitious beta stands on its own two feet. OSE wasn’t cutting it and we’re proud of this new, fledgling tech.
We’ve got even more features coming in the weeks and months ahead. Please let us know if we’re on the right track.
Go forth, and explore:
Tomorrow Russ Jones will be sharing a post that discusses the importance of quality metrics when it comes to a link index, and don’t miss our pinned Q&A post answering questions about Domain Authority and Page Authority changes or our FAQ in the Help Hub.
We’ll be releasing early and often. Watch this space, and don’t hold back your feedback. Help us shape the future of Links at Moz. We’re listening!
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