Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can.
How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is the well-paired designs with outstanding business cases that propelled Donnelly’s career forward. And, his ability to grow the talent he manages, the product he sells and the bottomline.
So, how did he get there? In his Digital Marketing Summit presentation on Tuesday, Donnelly shared what he learned through his MBA, adding “business IQ” to his repertoire of design skills. Here are the three areas he suggested you can grow in – with or without an MBA.
Even if you haven’t taken a math class since 10th grade, you can still learn the “business math,” as Donnelly called it. Buy your accountant a burrito for lunch one day or check out a quick course from Khan Academy and you’ll be surprised how quickly you can learn.
Backed by a strong business case, you can now be strategic in the tactics you’re implementing. Donnelly cited Michael Porter’s – the Lebron of business – definition of strategy:
All too often in business we get caught up on what we’re supposed to do or what was in the plan. Constantly stepping back to reassess “why” and determine what not to do will drive results more quickly.
To help us execute on strategy, Donnelly took us through his favorite creative approach – Human Centered Design. Human Centered Design is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Here are the four pillars Donnelly covered:
Empowering his team is what really got Donnelly started down the path of getting his MBA. “When I got my first report, it’s when I realized how much I love being a manager. Getting my MBA was a way to scale my passion for management. I am now better able to help grow talent and the organization as a whole,” Donnelly explained.
Posted at his desk, Donnelly’s daily inspiration are Dr. Edward Deming’s 14 points. “It has been transformational in how I think as a manager,” Donnelly shared. Dr. Deming was a visionary in empowering employees. He believed “A bad system will beat a good person every time.” Often called the father of LEAN, Deming advocated process reduction and a push toward individual ownership.
Here are Donnelly’s favorites from Deming’s 14 points:
Do you sometimes feel like you’re going through the motions, executing marketing tactic after tactic? Take a step back today, huddle with your cross-functional team and ensure you’re on point with WHY. Use your newfound business IQ to inform your tactics and in Michael Porters’ words, take the time to “Choose what not to do.”
What should you stop doing at work today?
Powered by WPeMatico
32,95 EURFecha de finalización: sábado dic-2-2017 16:54:24 CETCómpralo ya por sólo: 32,95 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post LOS SECRETOS -UNA VIDA A TU LADO – BOX 4 CD + DVD – 02/11/2017 -NUEVO-PRECINTADO appeared first on Guaripete. […]
1,11 EUR (1 Puja)Fecha de finalización: domingo nov-26-2017 20:32:13 CETPujar ahora | Añadir a lista de seguimiento Powered by WPeMatico The post RARE ORIGINAL ATOMIC BREVETTI ROBBIATI MILANO COOFFEE MATER 1950’s appeared first on Guaripete. […]
13,95 EURFecha de finalización: miércoles dic-6-2017 11:15:49 CETCómpralo ya por sólo: 13,95 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post BUNBURY – EXPECTATIVAS – CD – 20/10/2017 – NUEVO – PRECINTADO appeared first on Guaripete. […]
7,99 EURFecha de finalización: lunes nov-20-2017 8:46:10 CETCómpralo ya por sólo: 7,99 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post Spotify premium 12 meses (cuenta personal ) “””SUPER OFERTA””” “””LIMITADA””” appeared first on Guaripete. […]
$4.62End Date: Thursday Dec-14-2017 7:50:16 PSTBuy It Now for only: $4.62Buy It Now | Add to watch list Powered by WPeMatico The post KIDZ BOP CHRISTMAS CD, NEW! FREE SHIP Childrens Music,FROSTY,RUDOLPH,SANTA CLAUS appeared first on Guaripete. […]
$2.04End Date: Monday Dec-18-2017 10:59:31 PSTBuy It Now for only: $2.04Buy It Now | Add to watch list Powered by WPeMatico The post 2016 dog clothing Dog clothes Pet Vests Puppy Cat dogs pets clothing wear vest D appeared first on Guaripete. […]
$3.40End Date: Monday Dec-18-2017 10:59:36 PSTBuy It Now for only: $3.40Buy It Now | Add to watch list Powered by WPeMatico The post 2016 dog clothing cheap Dog clothes Pet Dog Vests Puppy Vest Cat Vest chihuahua appeared first on Guaripete. […]
£6.99End Date: Thursday Dec-14-2017 20:29:11 GMTBuy It Now for only: £6.99Buy It Now | Add to watch list Powered by WPeMatico The post Microsoft Office 365 – 5 Devices – 2016 Version – Mac, Windows & Mobile appeared first on Guaripete. […]
130,80 EURFecha de finalización: domingo dic-10-2017 17:58:32 CETCómpralo ya por sólo: 130,80 EUR¡Cómpralo ya! | Añadir a lista de seguimiento Powered by WPeMatico The post Wine & Roses 2015, Vino, Tinto de Autor, España (Caja de 12) appeared first on Guaripete. […]