Digital Marketing News: Twitter’s Hidden Replies, LinkedIn’s Reactions, Google’s Image Increase, & Facebook’s Ad Manager Refresh

2019 April 26 MarketInspector Chart

Twitter to launch a ‘hide replies’ feature, plus other changes to its reporting process
In June Twitter plans to launch an experimental feature to hide certain replies, and a handful of other new changes the firm says are designed to help make conversations on the platform more productive. TechCrunch

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy
Facebook advertisers and users of the firm’s Business Manager platform will see new layout changes and features, including streamlined Ads Manager navigation and tools to improve new client on-boarding, Facebook recently announced. Marketing Land

LinkedIn Is a Newcomer to the Reactions Game, With 4 Options Joining Its Like Thumbs-Up
Over the coming months LinkedIn (client) will roll out a slew of new user content reaction options to the professional platform, including expressions of curiosity, love, and celebration, the firm recently announced. Adweek

Facebook Adds New Options for Posting 3D Photos, Including 3D Photos in Stories
Facebook announced that it has added the ability to include 3D photos utilizing dual-camera technology within content in the Stories format, plus a new desktop sharing option for 3D photos. Social Media Today

Google starts showing more images in the web search results
Digital marketers have observed a recent increase in how often images are shown in a search result box alongside traditional text-based results from Google, highlighting the rising importance of relevant and properly utilized images in campaigns targeting the top search firm. Search Engine Land

On Reddit, brands choose when to start—and end—the conversation
Reddit advertisers are grappling with when to keep the comments flowing and when to shut them down on the social news aggregation and discussion platform, with the choice oftentimes depending on campaign goals, and AdAge takes a close look. AdAge

2019 April 26 Statistics Image

Instagram test visualizes hiding ‘Like’ counts from viewers
Instagram has tested hiding public tallies of how many likes a post has, while keeping the like count available to the poster, a test aimed at shifting focus from such metrics to a more sharing-centric online community at the Facebook-owned platform. Engadget

Why Advertisers Struggle To Get the Most Out of Their First-Party Data
As more digital advertisers look to augment the increasingly challenging landscape of third-party data, directly-collected first-party data is seeing renewed interest, but using the data presents its own challenges, with just 47 percent of U.S. marketers reporting fully utilizing their first-party data, according to new survey data. eMarketer

Why behaviour beats demographics when it comes to segmentation
Online marketers are increasingly turning to non-traditional audience segmentation methods, oftentimes of a more nuanced character than classic tactics, and new research from Marketing Week examines some of the tacks marketers are taking. Marketing Week

Marketing Automation and Artificial Intelligence: How AI Helps Automate Marketing [Infographics]
75 percent of marketers utilize at least one marketing automation tool, and artificial intelligence (AI) and machine learning (ML) have helped improve efficiency, two insights from new study data. MarketingProfs

ON THE LIGHTER SIDE:

2019 April 26 Marketoonist Comic

A lighthearted look at creative briefs and talking like a human by Marketoonist Tom Fishburne — Marketoonist

Greg Announces ‘Greg Now’ Streaming Service to Feature Exclusive Greg Content — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lane R. Ellis / TopRank Marketing — Ann Handley’s 33rd edition of the Total Annarchy newsletter — Ann Handley
  • Lee Odden — Artificial Intelligence: A Modern Approach to Marketing — RazorSocial
  • Lee Odden — What Does Disney’s Acquisition of Fox Mean for Advertisers? — KSM
  • Lane R. Ellis — What’s Trending: Content Marketing Reactions — LinkedIn (client)
  • Nick Nelson — 10 Strategic Tips to Help You Earn More Income from Your Business Online — Small Business Trends
  • Lee Odden — Brand24 Review – Not Only for Big Brands — Milosz Krasinski

Do you have your own top new influencer marketing or digital advertising stories for the week?

Thanks for joining us, and we hope you’ll return again next week for another look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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