Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown

2019 March 29 LinkedIn Chart

LinkedIn Announces New Data Partnership with Adobe to Improve Ad Targeting
LinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social Media Today

The Colossal Amount of Time Spent Consuming Media May Finally Be Flatlining, According to Nielsen Report
U.S. adults are still spending an average of 10 and a half hours consuming media — the same as in 2017 and 2018 — a signal that consumption time has plateaued, according to newly-released report data from Nielsen. Adweek

Pressure to take a stand on values extends to B2B companies, study finds
B2B companies aren’t exempt from taking a stand on values, with 80 percent of business leaders saying they would end a business relationship with vendors that didn’t address such high-stakes communications issues as wage gaps and data security, according to newly-released study data. Marketing Dive

LinkedIn brings lookalike audiences to B2B marketing
LinkedIn (client) has launched lookalike audience capabilities for greatly-expanded B2B targeting, and the firm also unveiled new audience templates and interest-based ad product integration with Bing. The Drum

Amazon’s ad business growth outpaces Google’s globally, e-tailer dominates voice
Amazon’s advertising business is expected to see faster growth in 2019 than Google, while the two giants together will expand to control 61.4 percent of global digital ad spend, according to new report data from WARC of interest to digital marketers. Marketing Dive

State of the Internet Marketing Agency in 2019
89 percent of agencies anticipate growth in spending in 2019, with 45 percent expecting to see increases of more than 25 percent from 2018 spend, one of several findings outlined in a new industry report from WordStream. Business 2 Community

2019 March 29 Statistics Image

Twitter cracks down on API abuse, will charge B2B devs
Twitter will require certain heavy B2B API users to enter into commercial licensing agreements based on usage, a move the social media platform said is intended to help increase safety, as it announced a three-month time-frame before the new restrictions begin being enforced. TechCrunch

Ad Opportunities Are Aplenty With Digital Audio Consumption Up
25 percent of U.S. consumers plan to devote more time over the next year to listening to podcasts and other forms of digital audio, representing an expending market for data-driven audio advertising, according to new research survey data of interest to digital marketers. CMO

Data Managers Feel Overwhelmed by Abundance of Tools {Survey]
40 percent of global data managers and IT decision makers find it a daily challenge to use what they say are too many data management tools, with a similar number also finding the amount of data sources overwhelming, according to new survey data. eMarketer

Bing Ads Custom Audiences now available in most markets
Bing has given more global Bing Ads product users access to its expanded Custom Audiences capabilities, with re-marketing options also available through the Bing Ads API, the firm announced recently. Search Engine Land

ON THE LIGHTER SIDE:

2019 March 29 Marketoonist Comic

A lighthearted look at social media ROI by Marketoonist Tom Fishburne — Marketoonist

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns — Variety

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — The Growing Trend of B2B Influencer Marketing: 10 Brands Doing it Right — Digital Marketing Institute
  • Debbie Friez and Dell — Dell and the Power of Influencing Influencers — Chin-Fah Heoh
  • Lee Odden — What’s Trending: Taming the Madness of March — LinkedIn (client)
  • Lee Odden — 20 Websites to Visit if You Want to Be a Better Content Marketer — Get Found Online

Have you got own favorite new content marketing or influencer marketing news items for the week?

Thanks for tuning in and joining us, and we hope you’ll join us again next week for another fresh look at the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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