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Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation

2019 February 15 CMI Report Chart

Do Agencies Practice the Content Marketing They Preach? [New Research]
Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute

LinkedIn debuts LinkedIn Live, a new live video broadcast service
LinkedIn (client) has began launching a live video feature, LinkedIn Live, to build on the success of its standard video offerings which are already the fastest-growing format on the platform, the firm has announced. TechCrunch

In-app ad spend grows but KPIs slow to catch up, study finds
Advertisers are spending 45 percent of their budgets on mobile formats, and 92 percent of firms expect to see those budgets expand during the next year, two of the take-aways from a new joint survey from Forrester and PubMatic. The Drum

Influencer Study Puts Email Last In ROI
Email marketing was the poorest performing category for return on investment (ROI) success according to new influencer marketing study data, with 2 percent, while influencer marketing topped the performance list at 35.3 percent, one of several insights in the study relevant to digital marketers. MediaPost

B2Bs Leverage Programmatic to Target Specific Accounts
Some 63 percent of global B2B marketers are buying or selling programmatically, and 41 percent expect 2019 to see them increase spending, according to recently-released research data from Dun & Bradstreet. eMarketer

Businesses can now respond to Instagram messages from Facebook, starting in the U.S. and Brazil
Digital advertisers will soon be able to view and respond to Instagram customer messages from their Facebook page inbox, Facebook announced recently in a move aimed at greater integration between its family of services. VentureBeat

2019 February 15 Statistics Image

New survey: Consumers are texting to businesses that aren’t set up to respond
Missed opportunities about when business aren’t set up to respond to text messages from customers, according to new report data highlighting a frustration for businesses and consumers alike. MarTech Today

Google’s Gary Illyes Urges SEOs to Stick to the Basics
Google webmaster trends analyst Gary Illyes took to a Reddit ask-me-anything (AMA) forum to reinforce the notion that SEO practitioners would be well served going back to their roots and returning to some of the fundamental basic tenets of good optimization practices, among other take-aways the AMA revealed. Search Engine Journal

Here’s What We Learned From 50 of the Most Popular Blogs
Some of the elements that help make a blog popular were examined in a new study which looked at 50 leading blogs, offering a number of helpful insights applicable to digital marketers working in all sectors. Content Marketing Institute

Reddit raised $300 million at a $3 billion valuation — now it’s ready to take on Facebook and Google
On Monday social news aggregation, web content rating, and discussion website Reddit announced that it had raised $300 million at a $3 billion valuation, as more advertisers move to the platform. CNBC

ON THE LIGHTER SIDE:

2019 February 15 Marketoonist Cartoon

A lighthearted look at brand social purpose by Marketoonist Tom Fishburne — Marketoonist

This guy founded Atari and Chuck E. Cheese. Now he’s making Alexa games — CNET

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — Taking Your Marketing Agency From the Basement to the Boardroom — GradeUs
  • Anne Leuman — What’s Trending: Emotional Connections in B2B Marketing — LinkedIn (client)
  • Lane R. Ellis / TopRank Marketing — 10 Free Online Courses to Optimize Your Marketing Skills — Mayo Clinic Social Media
  • Joshua Nite — 10 Suggestions for Changing Things Up and Breaking Out of a Small Business Rut — Small Business Trends
  • Lee Odden / TopRank Marketing — 2019 State Of Interactive Content Marketing — Demand Gen Report
  • TopRank Marketing — Why Is Content Marketing Important? 54 Marketers Share [Data] — Atomic Reach

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thank you for joining us, and we hope you will return again next week for more of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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