Digital Marketing News: LinkedIn Hits 610M Users, Inc 500 Social Usage, Facebook’s Income Targeting, & YouTube’s New Explore Tab

2019 February 8 Center for Marketing Research at the University of Massachusetts Dartmouth Chart

New Inc. 500 and Social Media Use Study from UMass Dartmouth
A new look into how Inc. 500 firms use both paid and organic social media advertising comes from the Center for Marketing Research at the University of Massachusetts Dartmouth, and offers a slew of useful information for digital marketers. UMass Dartmouth

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips
LinkedIn (client) has topped the 610 million user mark, with 40 percent using the site daily — two of the statistics from a guide the firm recently published, also offering best practices and social media management tips. Social Media Today

YouTube expands test of its Instagram-like Explore tab to more devices
YouTube has recently expanded its Explore tab test to surface more video content that would not show up using traditional recommendation algorithms, now available on more devices. TechCrunch

These Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube
YouTube released its list of top videos and moments from the Super Bowl, as part of its annual AdBlitz program, with top honors going to Verizon, Amazon, Jeep, Hyundai, Microsoft, and Marvel. AdWeek

Data Compliance Brings Added Cost to Influencer Marketing
39 percent of North American Internet users have their digital purchases influenced by social media, a figure significantly lower than the global rate of 52 percent, according to recent influencer marketing survey data that also examined how data compliance requirements have affected brands and marketers. eMarketer

Facebook introduces household income targeting based on US ZIP code averages
Facebook has added new household income targeting options for advertisers, utilizing publicly-available ZIP code area data sources, the social giant announced recently. Marketing Land

2019 February 8 Statistics Image

How to Track the Elusive B2B Influencer
A look at some traits, peculiarities, and statistics surrounding influencers in the B2B realm is offered up by the Marketing Insider Group, with some interesting take-aways for digital marketers. Marketing Insider Group

3 vital B2B findings from Dimension Data’s 2019 CX Report
Strong customer analytics and connected journeys have generally helped where B2B customer experience (CX) is concerned, according to recently-released report data from Dimension Data. Customer Attuned

Digital agencies are hiring, focusing on retention in 2019
Digital marketing agencies have seen increasing hiring needs and have worked to strengthen retention of current employees, according to survey data released by Marketing Land. Marketing Land

Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
Returning advertisers played a major role in YouTube’s advertising revenue increase of 11 percent during 2018, according to new study data from MediaRadar that also shows how the video giant has largely weathered brand safety obstacles. Marketing Land

ON THE LIGHTER SIDE:

2019 February 8 Marketoonist Cartoon

A lighthearted look at what goes in an ad by Marketoonist Tom Fishburne — Marketoonist

Podcast Has More Hosts Than Listeners — The Hard Times

38-Year-Old Finally Decides It’s Time to Call It Quits With [email protected] Email Address — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — 10 B2B Marketing Influencers You Might Not be Following — Ian Truscott
  • Lee Odden — How to Generate Endless Blog Post Ideas for Content Marketing — BuzzSumo
  • Lee Odden — Meet the top 20 B2B Professionals To Watch in 2019 — B2B News Network

Do you have your own favorite new content marketing or influencer marketing news items for the week?

Thanks so much for joining us, and we hope you will return again next week for a new array of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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