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Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Digital Marketing News: Generational Social Media, QR Code Comeback and Bing’s Chatbots

Social Media Use by Generation [Infographic]
Preferences vary by generation – this certainly isn’t a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs

Pinterest’s object-recognizing Lens feature now scans QR codes, too
QR codes, like the common cold, never seem to really go away. Pinterest announced this week that their Lens feature will now allow users to scan QR codes that lead to web pages within the Pinterest app, eliminating the need to download a special app to do so. MarketingLand

Bing to Integrate Chatbots into Search Results
Bing is rumored to be integrating chatbots into their search results, and are expected to be announcing this addition at their annual Development conference this week. Developers will be able to use Bing’s bot framework to create their own bots, and will also work via Skype. Search Engine Journal

New Study Reveals How the Expectations of Gen Z ‘Are Reshaping Brand Experiences’
A new study from American Express and Forrester examined the brand expectations of Generation Z and found that Gen Y and Gen Z share similar brand expectations in some respects and both value digital experiences. However, they did find that Gen Z was more likely to want to chat with customer service reps over the phone, and are more likely to drop brands for slow responses in online chats. AdWeek

You Can Now Upload Instagram Posts from Outside of the App Itself
Social Media Today reports: “When you go to instagram.com on your mobile device, you can upload an image direct, without having to open the app. At present, it’s still not possible to upload images from the desktop version of the site, but this new functionality may bring that a step closer.” Social Media Today

YouTube User Stats From Brandcast 2017: 3 Trends in Video Viewing Behavior
YouTube has released user stats from Brandcast 2017, showing trends in video viewing behavior. For example, there are 75% more channels with more than 1 million subscribers than last year, and watch time of TV channels on YouTube has grown by 50% year-over-year. Think by Google

The State of Voice in Five Charts
eMarketer released new research that showed that Amazon has cornered 70^=% of the voice assistant market with the Echo Dot. Millennials are driving 23.3% voice assistant use, followed by 13.4% of Generation X. Digiday

Limitless Snaps
Snapchat has announced: “Today we’re making a pretty big change to the way you create and send Snaps. We’re reorganizing the layout of our creative tools, adding a Magic Eraser (you’ll find this under the Scissor tool), and adding a new setting to the timer: infinity!” Snapchat

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news! Have something to share? Tweet us @toprank or leave a note in the comments.

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