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With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. 

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

4 GMB fields that impact ranking

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Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I’m going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We’ve come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. 

1. Business name

So to start us out, I’m going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that’s kind of frustrating because I don’t think it should have so much of an influence, but it does.

This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you’re thinking, “I can’t really change my business name very easily”. If you do happen to have a keyword rich business name, you will see an advantage there.

But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I’m not saying go out there and add a whole bunch of keywords to your business name on Google. Don’t do that. But you should keep an eye on your competitors just to see if they’re doing this, and if they are, you can report it to Google using the Google business complaint redressal form.

Now one thing that’s kind of a tip here — it has nothing to do with Google — but we’ve seen the same thing on Bing, which doesn’t get talked about a whole lot, but on Bing you’re actually allowed to have descriptors in your business name, so go ahead and do it there. 

No impact: Q&A

Now I’m going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it’s not actually in the dashboard currently. There isn’t a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing. 

So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking.

So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients. 

2. Categories

Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories. 

There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them.

So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn’t exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants.

So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you. 

No impact: services

Now moving on to another thing that does not impact ranking, we’ll move over here to services

So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer.

But we have found that whatever you put there has no actual bearing on where you rank. So it’s not something I would spend a lot time on. Also, it’s not very visible. Currently it’s not really visible on desktop at all. Then if you go onto a mobile device, it’s kind of hidden off to a tab. It’s not something we have found really has a lot of weight, so spend a few minutes on it, but it’s not something I would revisit quite often.

3. Website

Then moving back to the things that do impact ranking, number three would be the website field

So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page.

So you do want to kind of test that out. If you’re a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you’re just not trying to rank all the listings for the same thing, because that won’t happen. They’ll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry.

No impact: products

Now moving on to something that we have found did not impact rankings — products

So this is a feature that Google launched within I think about a year or so ago. It’s available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don’t have it. This section is kind of cool because it’s very visual.

If you’re a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn’t impact ranking. However, it does have an impact on conversions for certain industries.

So if you’re a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you’re currently offering. 

4. Reviews

Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking.

But that being said, we’ve also found that it has kind of diminishing returns. So for example, if you’re a business and you go from having no reviews to, let’s say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let’s say, 30 to 70, you may not see the same lift. So that’s something to kind of keep in mind. 

But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking.

There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it’s something that I would also keep in mind when you’re coming up with a strategy for your business.

Conclusion

So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google. 

Thanks for listening. If you have any questions, please hit me up in the comments.


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SATURDAY CAFE HAWAIIAN: Summer Unwind Day - Sunset Beach Instrumental Surf Music to Rest, Relax

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▼ Green Music BGM channel
Apple Music: https://itunes.apple.com/artist/green-music-bgm-channel/1468838705
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Apple Music: https://music.apple.com/artist/hawaiian-bgm-channel/1506375302
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Apple Music: https://music.apple.com/artist/hip-hop-jazz-bgm-channel/1513873956
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Amazon Music: https://music.amazon.com/artists/B088R3G6F4
▼ Ambient BGM channel
Apple Music: https://music.apple.com/artist/ambient-bgm-channel/1518374385
Spotify: https://open.spotify.com/artist/60aSXvPNCV6nJK9Rt4fsZG
Amazon Music: https://music.amazon.com/artists/B08BQCC831

☕ About Cafe Music BGM channel
We are making Cafe music for relaxation, for work, for study, etc.
All music in this video & in this channel is original music by us.
We are playing all the songs.

📜 What is BGMC?
Morning.
Gentle light that shines through the blinds
One glass of water after waking up
The tender breeze from the window that we feel with all our body

These things are too ordinary in everyday life to be conscious.
But we can’t live even if one of them is missing.
“BGMC – BGM channel” has been providing music, hoping to be like them.

Though it is colorless and transparent, we want to make the listener’s daily life as colorful as possible.
That is the essence of the music we deliver.

Light, water, wind, and BGMC
A new value for music.

🎬 Other channels produced by BGMC
▼ BGM channel
https://www.youtube.com/user/bgmchannelbgm
▼ Green Music BGM channel
https://www.youtube.com/user/japanrelaxingmusic
▼ J-POP Music BGM channel
https://www.youtube.com/user/jpopcoverchannel
▼ Hawaiian BGM channel
https://www.youtube.com/HawaiianBGMchannel

📩 Contact
For business inquiries (live music & creating music for your business), contact us via the contact form on the website.
Official Website: https://www.bgmcrecords.com/

🔗 Follow us on Social Media.
Please use hashtag “BGMClife” and share your BGMC Life!
Instagram: https://www.instagram.com/bgmc_bgmchannel/
Facebook: https://www.facebook.com/bgmc.bgmchannel/
Twitter: https://twitter.com/bgmc_bgmchannel

© Music is Copyrighted.
#SaturdayMusic #HawaiianMusic #SurfMusic

The post SATURDAY CAFE HAWAIIAN: Summer Unwind Day – Sunset Beach Instrumental Surf Music to Rest, Relax appeared first on Coffee Near Me.

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Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was never a single event or clear “a-ha!” moment to write about.

Now, in the fall of 2020, HTTPS URLs make up 98% of page-one organic results in the MozCast 10,000-keyword tracking set. Here’s the monthly growth since April 2017:

There was a bump in HTTPS after October 2017, when Google announced that Chrome would be displaying more warnings to users for non-secure forms, but otherwise forward momentum has been fairly steady. While browsers have continued to raise the stakes, there have been no announced or measured algorithm updates regarding HTTPS.

I scoff at your data!

So, why am I writing this update now? While the MozCast 10,000-keyword set is well-suited for tracking long-term trends (as it’s consistent over time and has a long history), the data is focused on page-one, desktop results and is intentionally skewed toward more competitive terms.

Recently, I’ve been gifted access to our anonymized STAT ranking data — 7.5M keywords across desktop and mobile. Do these trends hold across devices, more pages, and more keywords?

The table above is just the page-one data. Across a much larger data set, the prevalence of HTTPS URLs on page one is very similar to MozCast and nearly identical across desktop and mobile. Now, let’s expand to the top 50 organic results (broken up into groups of ten) …

Even at the tail end of the top 50 organic results, more than 92% of URLs are HTTPS. There does seem to be a pattern of decline in HTTPS prevalence, with more non-secure URLs ranking deeper in Google results, but the prevalence of HTTPS remains very high even on page five of results.

Does this increase in HTTPS prevalence at the top of the rankings suggest that HTTPS is a ranking factor? Not by itself — it’s possible that more authoritative sites tend to be more sensitive to perceived security and have more budget to implement it. However, we know Google has stated publicly that HTTPS is a “lightweight ranking signal”, and this data seems to support that claim.

You can’t make me switch!

I don’t know why you’re being so combative, but no, I can’t really make you do anything. If you’re not convinced that HTTPS is important when 97-98% of the top ten organic results have it, I’m not sure what’s left to say. Of course, that’s not going to stop me from talking some more.

When we focus on rankings, we sometimes ignore core relevance (this is a challenge in large-scale ranking studies). For example, having relevant keywords on your page isn’t going to determine whether you win at rankings, but it’s essential to ranking at all. It’s table stakes — you can’t even join the game without relevant keywords. The same goes for HTTPS in 2020 — it’s probably not going to determine whether you rank #1 or #10, but it is going to determine whether you rank at all. Without a secure site, expect the bouncer to send you home.

As importantly, Google has made major changes around HTTPS/SSL in the Chrome browser, increasingly warning visitors if your site isn’t secure. Even if you’re still lucky enough to rank without HTTPS URLs, you’re going to be providing a poor user experience to a lot of visitors.

There’s not much left between 97% and 100%, and not many blog posts left to write about this particular trend. If you’re not taking HTTPS/SSL seriously in 2020, this is your final wake-up call. 

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Slow Jazz: Relax Winter Jazz Cafe Piano with Fireplace Sounds for Warm Mood

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📝 Music For Business「BGMC Station」
English: https://bgmc-station.com/en/
JAPANESE: https://bgmc-station.com
繁體中文: https://bgmc-station.com/tc/
Español: https://bgmc-station.com/es/
한국어: https://bgmc-station.com/ko/
You can use this music at your restaurants, shops, hospitals, offices, part­ies, etc..
Try free for 14 days.

💿 New Release 〜 Streaming Service & Buy Music 〜
If you listen to this music on Streaming Services, please use Shazam to find out if the music has been released.
* If you can’t find the music, even if you use Shazam, the music is not released at the store. Sorry.

▼ Cafe Music BGM channel
Apple Music: https://itunes.apple.com/artist/cafe-music-bgm-channel/1028904635
Spotify: https://open.spotify.com/artist/3yKoHgjtyenCOIRaD2Gghu
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▼ BGM channel
Apple Music: https://itunes.apple.com/artist/bgm-channel/904345180
Spotify: https://open.spotify.com/artist/0ykZILVRZgnmdTi0opgb2f
Amazon Music: https://music.amazon.com/artists/B00M7ZFE7U
▼ Green Music BGM channel
Apple Music: https://itunes.apple.com/artist/green-music-bgm-channel/1468838705
Spotify: https://open.spotify.com/artist/0J2ynuj2JzNSiXtp4g9xyW
Amazon Music: https://music.amazon.com/artists/B07T73KY86
▼ Hawaiian BGM channel
Apple Music: https://music.apple.com/artist/hawaiian-bgm-channel/1506375302
Spotify: https://open.spotify.com/artist/37NY0HE9c14EcDJsXc5KUe
Amazon Music: https://music.amazon.com/artists/B087BBM65G
▼ Hip Hop Jazz BGM channel
Apple Music: https://music.apple.com/artist/hip-hop-jazz-bgm-channel/1513873956
Spotify: https://open.spotify.com/artist/4Er0NnGWdnKxZgtQpzw0vc
Amazon Music: https://music.amazon.com/artists/B088R3G6F4
▼ Ambient BGM channel
Apple Music: https://music.apple.com/artist/ambient-bgm-channel/1518374385
Spotify: https://open.spotify.com/artist/60aSXvPNCV6nJK9Rt4fsZG
Amazon Music: https://music.amazon.com/artists/B08BQCC831

☕ About Cafe Music BGM channel
We are making Cafe music for relaxation, for work, for study, etc.
All music in this video & in this channel is original music by us.
We are playing all the songs.

📜 What is BGMC?
Morning.
Gentle light that shines through the blinds
One glass of water after waking up
The tender breeze from the window that we feel with all our body

These things are too ordinary in everyday life to be conscious.
But we can’t live even if one of them is missing.
“BGMC – BGM channel” has been providing music, hoping to be like them.

Though it is colorless and transparent, we want to make the listener’s daily life as colorful as possible.
That is the essence of the music we deliver.

Light, water, wind, and BGMC
A new value for music.

🎬 Other channels produced by BGMC
▼ BGM channel
https://www.youtube.com/user/bgmchannelbgm
▼ Green Music BGM channel
https://www.youtube.com/user/japanrelaxingmusic
▼ J-POP Music BGM channel
https://www.youtube.com/user/jpopcoverchannel
▼ Hawaiian BGM channel
https://www.youtube.com/HawaiianBGMchannel

📩 Contact
For business inquiries (live music & creating music for your business), contact us via the contact form on the website.
Official Website: https://www.bgmcrecords.com/

🔗 Follow us on Social Media.
Please use hashtag “BGMClife” and share your BGMC Life!
Instagram: https://www.instagram.com/bgmc_bgmchannel/
Facebook: https://www.facebook.com/bgmc.bgmchannel/
Twitter: https://twitter.com/bgmc_bgmchannel

© Music is Copyrighted.
#Fireplace #JazzPiano #Jazz

The post Slow Jazz: Relax Winter Jazz Cafe Piano with Fireplace Sounds for Warm Mood appeared first on Coffee Near Me.

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Don’t upstage the brides! Meet Married At First Sight’s VERY saucy new sexologist from South America replacing Dr Trisha Stratford

Married At First Sight ‘expert’ Dr Trisha Stratford announced she would be leaving the show after seven seasons earlier this month. 

And on Wednesday it was announced that Puerto Rican sexologist Alessandra Rampolla will join Mel Schilling and John Aiken as Married At First Sight’s newest relationship expert in 2021.  

The 46-year-old is already a huge name in her native Puerto Rico, boasting 677,000 Instagram followers and hosting her own show ‘Dare with Alessandra’.  

Meet Married At First Sight's VERY saucy new sexologist! Puerto Rican sexologist Alessandra Rampolla, 46, (pictured) will replace Trisha as MAFS' newest relationship expert in 2021

Meet Married At First Sight’s VERY saucy new sexologist! Puerto Rican sexologist Alessandra Rampolla, 46, (pictured) will replace Trisha as MAFS’ newest relationship expert in 2021

‘I am thrilled to be joining John and Mel in Australia’s biggest social experiment,’ Alessandra said. 

‘With my particular expertise, I hope to contribute to the complex mix of components that ensure marriages not only work but thrive in the long haul. 

‘One of my strongest core beliefs is that sexual expression and compatibility are vital in building, nourishing and maintaining healthy romantic relationships, and it is my pleasure to help guide our participants in balancing this important factor in their brave quest for love.’ 

Coming in hot! 'I am thrilled to be joining John and Mel in Australia's biggest social experiment,' Alessandra said on Wednesday

Coming in hot! ‘I am thrilled to be joining John and Mel in Australia’s biggest social experiment,’ Alessandra said on Wednesday 

Popular: The glamorous blonde is already a huge name in her native Puerto Rico, boasting 677,000 Instagram followers and hosting her own show 'Dare with Alessandra'

Popular: The glamorous blonde is already a huge name in her native Puerto Rico, boasting 677,000 Instagram followers and hosting her own show ‘Dare with Alessandra’ 

A quick look at Alessandra’s Instagram page shows she likes to work out, go to the beach, play with her dog Lola and make regular expert appearances on Puerto Rican television. 

Born in San Juan, Puerto Rico, Alessandra was educated in the US and holds a master’s degree in marriage and family therapy. 

She is now a clinical sexologist with over 20 years of experience and a number of published books.   

The glamorous star will help Married At First Sight’s existing ‘experts’ John Aiken and Mel Schilling pair 20 singles achieve their goal of creating ten perfect matches. 

Va va voom! The saucy sexologist enjoys showing off her incredible physique in bikinis on Instagram

Va va voom! The saucy sexologist enjoys showing off her incredible physique in bikinis on Instagram  

Active: Alessandra's Instagram page shows she likes to work out, go to the beach, play with her dog Lola and make regular expert appearances on Puerto Rican TV

Active: Alessandra’s Instagram page shows she likes to work out, go to the beach, play with her dog Lola and make regular expert appearances on Puerto Rican TV

Rise to fame: Born in San Juan, Puerto Rico, Alessandra was educated in the US and holds a master's degree in marriage and family therapy

Rise to fame: Born in San Juan, Puerto Rico, Alessandra was educated in the US and holds a master’s degree in marriage and family therapy

Earlier this month, Dr Trisha Stratford announced she would be ‘taking a step back from the series to focus on her writing, research and neuropsychotherapy’.  

A production insider told Daily Mail Australia that the New Zealand-based therapist was notably missing during the second and third stages of castings in August. 

Instead, participants were introduced to a ‘American female sex therapist’, who asked each of the stars what they were hoping to find in a match.

Married At First Sight’s next season will be its eighth and is currently being produced by Endemol Shine Australia to premiere early next year.   

Highly qualified: Alessandra has a master's degree in marriage and family therapy, 20 years experience as a clinical sexologist and a number of published books

Highly qualified: Alessandra has a master’s degree in marriage and family therapy, 20 years experience as a clinical sexologist and a number of published books

End of an era! Alessandra with replace Dr Stratford (centre) and join experts Mel Schilling (left) and John Aitken (right) on MAFS next year

End of an era! Alessandra with replace Dr Stratford (centre) and join experts Mel Schilling (left) and John Aitken (right) on MAFS next year

Channel Nine’s 2021 lineup

RENEWED SHOWS 

Married At First Sight

Love Island Australia 

The Block

Married At First Sight

Lego Masters

Australia Ninja Warrior 

Doctor Doctor

Travel Guides

REBOOTED SHOWS 

Beauty and the Geek 

Celebrity Apprentice Australia

NEW SHOWS 

Beach House Escape  

Amazing Grace

Celebrity IOU

Mega Zoo

Under Investigation

The Parent Jury 

SPORT 

NRL

Summer Of Tennis

Suncorp Super Netball

The Masters 

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The post Married At First Sight hires new sexologist Alessandra Rampolla to replace Dr Trisha Stratford – Daily Mail appeared first on Coffee Near Me.

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