Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

It’s finally here, for your review and feedback: Chapter 7 of the new Beginner’s Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline, Chapter One, Chapter Two, […]

Australia to build ‘independently thinking’ drones

Drones with Camera Online Store Australia to build ‘independently thinking’ drones The drone’s software will enable it to fly independently or in support of manned aircraft while maintaining safe distance between other aircraft, Boeing said in a statement on what it calls the “Airpower Teaming System.” The 38-foot-long, single-engine drone […]

Digital Marketing News: Google AMP’s ROI Rise, Digital Ad Spend Now Dominant, & New B2B Marketing Studies

Google touts ROI of AMP display ads, adding they perform best on AMP web pagesGoogle released data showing that advertisers who use Accelerated Mobile Pages (AMP) display ads have higher return on investment (ROI) and click-through-rates (CTR) when used on dedicated AMP pages, including a 12 percent increase over 2018. […]

The Future (& Present) of Marketing: Collaboration, Technology & Innovation

What do you get when you combine an enterprise CMO and a partner at one of the world’s largest professional services firms? I can’t speak for all scenarios but at B2BMX in Scottsdale this week, it led to an entertaining and insightful conversation, from two different perspectives. Jeanniey Mullen, former […]