Google lanza una actualización de Gmail para iOS con nuevas opciones para personalizar gestos

Con su última actualización, la aplicación de Gmail para iOS finalmente les permite a los usuarios personalizar lo que sucede cuando se deslizan entre los distintos correos electrónicos. Se admiten cinco acciones diferentes, incluido archivar o eliminar correos electrónicos, marcarlos como leídos o no leídos, posponer, almacenarlos o moverlos a […]

Amazon lanza una herramienta para Alexa que permite crear plantillas de voz personalizadas en la oficina

Amazon lanzó Alexa for Business, la versión para empresas de su asistente de voz, y permite que los mismos empleados puedan crear sus propios comandos de voz para utilizar en la oficina a través de una nueva herramienta denominada “Alexa for Business Blueprints”. Sin necesidad de escribir códigos de programación, […]

Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown

LinkedIn Announces New Data Partnership with Adobe to Improve Ad TargetingLinkedIn announced a new partnership with Adobe that will bring a greater selection of LinkedIn’s (client) account-based marketing features to users of Adobe Experience Cloud, and expand ad targeting with Marketo Engage and Microsoft Dynamics 365 for Sales. Social Media […]

Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors

One of the great things about my job is connecting with inspiring marketers. While attending SAP’s annual SAPPHIRE conference last year, I had the good fortune to meet Kirsten Allegri Williams @kirstenallegriw thanks to Amisha Gandhi @AmishaGandhi. At the time, Kirsten was VP, Corporate Marketing at SAP Ariba. In our […]

Why Your Marketing Must Be Led By Strategy First

Marketing Podcast with John Jantsch on Strategy First Marketing A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts. Those are the tactics you use to execute […]