One of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. “Soon” turned out to be very soon, as we’re already seeing these results surface. Here’s one from a search for our own podcast, MozPod: While the feature itself […]

“Let’s hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we’re being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It’s a chore that robs […]

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased […]

There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily […]

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