7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above that shows you how many people are currently on your blog. Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉 […]

How to Set up a Well-Integrated Effective Link Building Campaign

Link building remains one of the most effective digital marketing tactics, and not just for higher rankings (even though links do still remain the major organic ranking factor). Links drive referral clicks, and generate leads, making your site less dependent on search and advertising traffic. But how do you build links […]

Q2 Wrap-Up: Top Changes & What’s Ahead For Marketers

We’ve made it through the second quarter of 2019, one filled with many important B2B marketing changes and several unexpected twists and turns that will all combine to affect how the industry moves forward as we enter Q3 and push ahead to 2020. Q2 saw several exciting shifts in entirely […]

AMP’d Up for Recaptcha

Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage them into manipulating adjacent markets. […]

All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links

Twenty-two years ago, the founders of Google invented PageRank, and forever changed the web. A few things that made PageRank dramatically different from existing ranking algorithms: Links on the web count as votes. Initially, all votes are equal. Pages which receive more votes become more important (and rank higher.) More […]