They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode […]

If the last day of MozCon felt like it went too fast or if you forgot everything that happened today (we wouldn’t judge — there were so many insights), don’t fret. We captured all of day three’s takeaways so you could relive the magic of day three.  Don’t forget to check out all […]

While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling — indexing and ranking. Though many believe deep in their hearts that “Content is King,” the reality is that Mobile-First Indexing enables a new kind of […]

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two […]

Is your content audience-centric? “Of course it is!” Says the hypothetical person I just made up. “We do intensive research for all our content. We look at questions our audience is asking, we hit up SEMrush and BuzzSumo…our content is all about our audience!” Here’s the big question: Beyond learning […]