In my experience, most marketers fancy themselves as lifelong learners, taking pride in innovating their work and skill set to maximize their impact. We keep tabs on emerging trends, tactics, and tools. We follow industry leaders for their insight. We consult our internal teams and external partners for advice.  But […]

Marketing Podcast with John Jantsch on To Niche, or Not to Niche in Your Business? There’s a big movement today of people selling advice, programs, and courses about how to build your business that all sound like this: “Find a niche, run Facebook ads to this niche. Then become specialized, […]

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The average consumer is spending five hours per day on their smartphones and this number is only going up. We do everything on our phones these days, from shopping to browsing social media and managing our businesses. This is why it’s more important than ever to optimize the user experience to […]

Los niños y los videojuegos, en lugar de la política o los tutoriales de maquillaje, son los motores más potentes del tráfico en YouTube. Pew publicó hoy un estudio que analizó más de 40.000 canales de suscriptores durante una semana. Lo que encontraron dio cuenta que la base de datos […]