Our keyword tool is updated periodically. We recently updated it once more. For comparison sake, the old keyword tool looked like this Whereas the new keyword tool looks like this The upsides of the new keyword tool are: fresher data from this year more granular data on ad bids vs […]

The rise of Spotify as an advertising channelSpotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ [embedded content] Ad Revenue Holds Steady Despite Recession WorriesDigital […]

Twelve years ago I had the good fortune to connect with Ann Handley, Chief Content Officer at MarketingProfs and she’s been a positive influence to me on what’s possible in content and B2B marketing ever since. I’m not alone. During that time, we’ve both grown as marketers. Well, maybe I’ve […]

Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – September 11 Each week this month, I’ll be doing a reading from my upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is structured as 366 daily meditations for entrepreneurs, with readings from famous Transcendentalist authors and […]

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly […]