On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as a […]

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Social media ad spend to surpass print for first timeAd spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-UpsLinkedIn […]

Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear.  Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers […]

Personalization is one of the most-discussed topics in marketing today, B2B or otherwise, and with all the chatter it can be a little tricky to separate fact from fiction. At MarketingProfs B2B Forum on Tuesday afternoon, Arm Treasure Data’s* Global Head of Marketing Tom Treanor took the stage to serve […]