App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little […]

Amazon demanda al Pentágono por otorgarle un contrato millonario a Microsoft

Amazon está cumpliendo su promesa de desafiar la decisión del Pentágono de otorgar a Microsoft un contrato clave en cloud computing de 10 mil millones de dólares. El gigante de Internet presentó una demanda federal el 22 de noviembre para impugnar la elección del Departamento de Defensa para el codiciado […]

Digital Marketing News: Twitter’s New Publisher Dashboard, Why We Follow Influencers, Snapchat’s Unskippable Ads, & TikTok’s Social Commerce

Instagram Removing Likes Could Boost Social Commerce and Retail MeasurementInstagram’s hiding of like counts could lead some businesses to increase their use of so-called shoppable links that focus more on direct social sales journeys, and eMarketer takes a look at recent survey data trends in the area. eMarketer [embedded content] […]

B2B Podcasting: 20 Stats that Make the Marketing Case

Good grief, Josh, why can’t you shut up about B2B podcasting? Does the world really need another think piece, blog post, or webinar about the potential? Don’t people get it already? I hear you, theoretical reader. And yet, I persevere.  B2B podcasting today is where content marketing was a decade […]