Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO […]

‘Tis the Season for Reporting (And a New Mini Guide)

How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’ve all been there. But here’s the thing: it’s absolutely necessary! Not only for you and […]

What You Can Learn from Competitive Research to Improve B2B Content Marketing Performance

Pablo Picasso famously said: “Good artists borrow; great artists steal.”  Except that he probably didn’t come up with that zinger on his own. It’s been attributed to everyone from Mark Twain to TS Eliot.  Which proves the point: For memorable content, steal what you can and make it your own. […]

Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing

As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business.  Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of […]

John Jantsch on the Content Heroes Podcast – The Self-Reliant Entrepreneur

Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico