Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into […]

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Como lo adelantó AdAge, el pasado viernes Spotify confirmó que “pausará” la publicidad política a principios de 2020 argumentando que no posee los recursos o la tecnología necesaria para examinar adecuadamente dichos anuncios. “En este momento no contamos con el nivel de robutez suficiente en nuestros procesos, sistemas y herramientas […]

Marketers Tout SEO’s Effectiveness As They Look to Drive Leads, Customer AcquisitionSEO has continued to be an effective tactic when it comes to driving leads and customer acquisitions, with the majority of digital marketers finding the practice more effective than traditional media, one of several statistics from newly-released survey data. […]

2019 saw the continued rise in influencer marketing’s power and scope in both B2C and B2B industries. This continued the explosion of interest in the practice over the past two years, and with more practitioners than ever going all-in, influencer marketing has been a primary focus of what we have […]