Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature

Millennial buyers want better content from B2B marketers Better B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ […]

Optimizing ABM with Influencer Marketing at #B2BMX

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that […]

The B2B Marketer’s Journey To Experiential Content at #B2BMX

What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory. […]

Creating Online Courses That Work for Your Students and Your Business

Creating Online Courses That Work for Your Students and Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin FerrimanPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman […]

Transcript of Creating Online Courses That Work for Your Students and Your Business

Transcript of Creating Online Courses That Work for Your Students and Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused […]