Spicy Twists and Tactics For Unique Content Promotion
Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics. Now let’s dig into several spicy ways to take existing content promotion tactics and make them […]
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Transcript of Managing an Expanding Business, With Your Mission Guiding the Way
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was a lot of power in that. […]
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Managing an Expanding Business, With Your Mission Guiding the Way
Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to notice other ways to serve the […]
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The Guide to Building Linked Unstructured Citations for Local SEO
This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms […]
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TopRank Marketing’s Top 10 B2B Content Marketing Trends & Predictions for 2019
It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketing strategies, capitalize on opportunities, and […]
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Why It’s Time to Embrace a Real CRM Tool for Your Business
Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, your track record with existing clients […]
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Diciembre llega con estos juegos gratuitos para Xbox Live Gold
Nos encontramos en el último mes del año y como es habitual Microsoft presenta sus juegos gratuitos para los usuarios con una suscripción de Xbox Live Gold. Al ser los últimos títulos del año esperábamos algo mejor, pero al parecer no fuimos muy buenos y por eso Santa Claus nos trae pocos regalos. En total […]
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Flipping the B2B Marketing Script: 7 Brands That Talk to Consumers, Not Companies
“It feels like I’m talking to a wall.” This is the utterance you might hear from a person whose counterpart in a conversation is not particularly engaged. If you’ve been there, then you know it’s not a great feeling. But one of the biggest issues in B2B content marketing is actually the reverse: people tend […]
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A Taste of Social and Influencer Marketing: What B2B Can Learn from B2C #SMBMSP
B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share for our marketing efforts? Last week, […]
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Why Being the Loudest Makes You the Weakest
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money […]
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