Why Your Site Must Switch to HTTPS (And How to Do It)
Marketing Podcast with John Jantsch on HTTPS Every website in the world is carried across a protocol known as HTTP. Recently, though, we’ve seen more and more websites switching over to HTTPS, which is the secure version of that same protocol. A site that is carried on HTTPS is encrypted, meaning that all of the […]
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A Guide to Setting Up Your Very Own Search Intent Projects
This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already […]
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10 Memorable Marketer Moods, Memed
As a content marketer, I’m always looking for more effective and efficient ways to communicate. I love the way communication is evolving online (with the exception of, say, YouTube comments). Think about it: A hundred years ago, it was much harder to convey a mood in text. You could trail off (…) You could ask […]
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Transcript of What Sport Can Teach Us About Business
Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to by Asana, a work management software tool that we use to run pretty much everything in our business. All of our meetings, […]
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What Sport Can Teach Us About Business
Podcast 10 Things to Consider About Your Website in 2019 Marketing Podcast with John Jantsch on the 10 Things to Consider About Your Website in 2019 You’ve started a business and created your website. But that doesn’t mean your work here is done. Behaviors and trends change, your needs shift, and your website must continue […]
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Tips for Getting Your Audience to Stay on Your Website Longer
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or […]
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How to Build Backlinks in Less Than 1 Hour
I have a question for you… How do you build links? If I had to bet, chances are you spend little to no time on link building. Why? Because it’s hard. But why should link building be hard? Most parts of SEO are much simpler and cost-effective. For example, if you want to write content… […]
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Máquinas Mortales: Las ciudades sobre ruedas
Máquinas Mortales llegó a la pantalla grande para ofrecer una historia completamente diferente a las que se han estrenado hasta ahora. Esta cinta producida por el célebre Peter Jackson, ha encontrado en la crítica diversas opiniones en desencuentro. Pero lo cierto es que tiene una narrativa interesante que vale la pena conocer. El género de […]
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Reutilizaran basura electrónica para las medallas de Tokio 2020
Luego de Río 2016, el Comité Olímpico Internacional seleccionó a Tokio como la próxima sede de los Juegos Olímpicos que se llevaran a cabo en el 2020. La capital japonesa será testigo por segunda vez (la primera vez fue en 1964) de uno de los eventos deportivos más esperados. Sin embargo, a diferencia de las […]
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The Basics of Building an Intent-Based Keyword List
This post was originally published on the STAT blog. In this article, we’re taking a deep dive into search intent. It’s a topic we’ve covered before with some depth. This STAT whitepaper looked at how SERP features respond to intent, and a few bonus blog posts broke things down even further and examined how individual […]
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