B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning 70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events […]

The 7 Steps to Keyword Research

The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing Both SEO and content creation strategies cannot be implemented successfully without keyword research. Creating content that is ranking and speaks to the intent and needs of your ideal audience requires an understanding of which […]