Google prohíbe anuncios publicitarios de aplicaciones “stalkerware”

En su última actualización de política publicitaria, Google confirmó que las aplicaciones “stalkerware” ya no podrán anunciarse a través de las distintas plataformas de la compañía a partir del 11 de agosto. Pero ¿qué son las aplicaciones stalkerware? También conocidos como “virus del acosador”, son apps que básicamente se encargan […]

B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action

It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that we […]

Aplicaciones alternativas a Zoom para realizar videoconferencias

Debido al aislamiento social y obligatorio provocado por la pandemia del coronavirus o COVID-19, los encuentros virtuales se convirtieron rápidamente en una necesidad y aplicaciones pensadas para las videollamadas, charlas grupales y demás, pasaron a escalar en el ranking de descargas. Pero no todo se resume en Zoom o Google […]

5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine where […]

Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program? Doing brand research right is crucial […]