Why Male Sexual Health Care is Good Medicine

The dawn of a new day in men’s health (Courtesy: Unsplash.com) It’s not easy to define “good medicine.” When I think of “good medicine,” I think of medical care that isn’t reactive, ponderously slow and inefficient. Good medicine is efficient, impactful, proactive, empowering and curative. Much of medicine treats illness, […]

Boosting and Deepening Engagement through Empathy in B2B Marketing

Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center of […]