Break Free of Boring B2B with Interactive Influencer Content
B2B doesn’t need to mean “boring to boring” and yet much of business marketing has earned its reputation. In a world of information overload, buyers expect engaging content from sources they can trust. So what’s the solution for marketers that want to break free of boring B2B marketing? Since 81% of marketers agree that interactive […]
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Build a Search Intent Dashboard to Unlock Better Opportunities
We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you […]
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Detecting Link Manipulation and Spam with Domain Authority
Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one’s backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was […]
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Weekend Favs February 16
Subscribe to the Duct Tape Marketing Podcast If you know your small business needs marketing, but don’t have the time or resources, look no further. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. Powered by WPeMatico
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Pictionary abandona el papel por los dispositivos digitales
No es fácil ser un fabricante tradicional de juegos de mesa en estos días digitales, aunque algunas compañías han tomado medidas bastante audaces para cerrar la brecha entre la mesa y los juegos basados en píxeles. Es el caso de Pictionary que ahora lanza Pictionary Air, una versión adaptada al teléfono móvil, tablet y pantalla […]
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Digital Marketing News: LinkedIn’s Live Video, CMI’s New Content Marketing Agency Report, Google on SEO, & Reddit’s $3B Valuation
Do Agencies Practice the Content Marketing They Preach? [New Research]Agency content marketing statistics and budgeting trends for 2019 are examined in a new report from the Content Marketing Institute and MarketingProfs, with the release of the new “Agency Content Marketing 2019: Benchmarks, Budgets, and Trends” survey. Content Marketing Institute [embedded content] LinkedIn debuts LinkedIn Live, […]
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4 Ways to Improve Your Data Hygiene – Whiteboard Friday
We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week’s Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to […]
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En busca de asilo, la obra de Juan Rodulfo
En Busca de Asilo por Juan Rodulfo En busca de asilo, la obra de Juan Rodulfo Por Rafael Prieto, Que Pasa mi Gente Charlotte.- El venezolano afincado en Charlotte, Juan Rodulfo es una caja de sorpresas. En este mes no solo ha publicado un libro sino dos y en dos idiomas y se ríe con […]
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La Guerra del Dictador Hugo Chavez: Contra Comunicadores Sociales y Medios en el 2005
La Guerra de Chavez 2005 La Guerra del Dictador Hugo Chavez: Contra Comunicadores Sociales y Medios en el 2005 (Paperback) Eladio Rodulfo Gonzalez, Periodista Venezolano, publica una Investigación contentiva de varios tomos, donde recopila las Agresiones, Violaciones de Derechos Humanos y Asesinato de Comunicadores Sociales en el Ejercicio de su Profesión, por parte de los […]
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Lovestruck: Why We’ve Fallen in Love with B2B Content Marketing
Once upon a time, in a land of rainbows, butterflies, and evil content overload, a gripping love story is unfolding. But this love affair isn’t what you’d expect — it’s no “Romeo and Juliet” or “Sleepless in Seattle.” Rather, it’s an unlikely courtship with a bond sealed by three little words: Business-to-Business. That’s right. We’ve […]
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