Instagram quiere eliminar el conteo de “Me gusta” en las publicaciones

Instagram podría cambiar una de las funciones claves de la red social: el Like o Me gusta. Al parecer, Instagram busca reducir la presión o competencia que la red social genera entre los usuarios y para ello planea eliminar el conteo de ‘Me gusta’ de las fotografías y vídeos haciendo […]

Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions

Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized MediaMore than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new […]

Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor […]