Burger King vuelve a trolear a McDonald’s proponiendo fiestas infantiles “libres de payasos”

En los últimos años, Burger King ha intensificado su estrategia de atacar a McDonald’s en su publicidad. Supongo que todo ha venido motivado gracias a su aclamada campaña “Scary Clown Night” con la que arrasaron en festivales de todo el mundo en 2017. No obstante, también hemos visto esto con […]

Digital Marketing News: Brand Trust, B2B Content, LinkedIn’s Rising Engagement, Digital Video Ad Spend Growth, & More

B2B marketers acknowledge the need for quality content72 percent of B2B marketers intend to create more social content over the next 12 months, and 98 percent see the performance of content marketing as justifying its cost — two of many insights containing in newly-released report data. CMO.com [embedded content] LinkedIn […]

The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a […]