Apple acompaña a varios artistas musicales en su nueva campaña “Shot on iPhone”

Apple sale de gira este verano con algunos artistas tan conocidos como Travis Scott, Florence + The Machine, FKA twigs o Sebastián Yatra en la última edición de su campaña “Shot on iPhone”. La compañía de la manzana lleva mucho tiempo utilizando fotografías realizadas con iPhone en su publicidad para […]

Twitter lanza una campaña con memes y tweets reales para demostrar que es la red social más auténtica

Twitter quiere transmitir la idea de que es la red social en la que la gente es más auténtica. Lejos del “postureo” que existe en otras plataformas como Instagram, Facebook o LinkedIn, las personas se sienten más libres para publicar sus opiniones, mostrar fotos de sus desastres culinarios o compartir […]

How to Buy and Sell Bitcoin | Como Comprar y Vender Bitcoins

Buy and Sell Bitcoins What Altcoins Cryptocurrencies Buy | Que Criptomonedas Comprar?: An altcoin is any digital cryptocurrency similar to Bitcoin. The term is said to stand for “alternative to Bitcoin” and is used describe any cryptocurrency that is not a Bitcoin. Altcoins are created by diverging from Bitcoin consensus rules (the fundamental […]

#CMWorld 2019 Interview: Andrew Davis on Showing, Not Telling

One of the most fundamental requirements for content marketing is also one that unfortunately tends to get overlooked most: It needs to be entertaining. As marketers, we can get so caught up in conversions and funnels and business outcomes that we lose sight of this imperative. If your content doesn’t […]

Content Marketing Planning: How to Build Your Editorial Calendar

I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities […]