Standing Out From the Crowd: Insights From 12 Industry Leaders

It’s time for B2B content marketers to stand out. You know it. I know it. We all know it.  But capturing attention in a crowded content room is hard to do, especially when content creation has seen the biggest uptick in spending among your fellow B2B content marketers. You can’t […]

Shoelace, la nueva aplicación para organizar eventos de Google

La incubadora de startups de Google, Area 120, se encuentra trabajando en una nueva aplicación denominada Shoelace orientada a la organización de eventos y actividades locales. La aplicación permite seleccionar y recomendar distintas actividades de interés a las cuales llama “Loops”. También permite organizar eventos, entre otras características. Esta app […]

How to Target Featured Snippet Opportunities — Best of Whiteboard Friday

Once you’ve identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our “Featured Snippet Opportunities” series focused on how to discover places where you may be able to win a snippet, but today we’re focusing on how to actually […]

Digital Marketing News: Facebook’s Creator Monetization Tools, Brands Embrace Instagram, Google Maps Place Topics & More

Facebook brings back reach estimates for Custom AudiencesAfter a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land [embedded content] Google Maps Launches Place TopicsGoogle announced that its Google Maps […]